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What if your GTM teams actually moved as one?

I help B2B SaaS leaders turn disconnected teams, tools, and data into one operating system for scalable revenue growth.

14+ years inside enterprise SaaS GTM teams across Marketing, Sales, and Operations, including Quantum Metric, Insert by Pendo, and mParticle by Rokt.

The Problem

Growth does not usually break inside one team. It breaks between teams.

Marketing is running campaigns. Sales is chasing pipeline. Customer Success is managing accounts. Operations is trying to keep the systems together. But without shared ownership, clean data, and aligned processes, the GTM motion becomes harder to manage as the company grows.

The symptoms are familiar:

Unclear ownership.

Messy handoffs.

Unreliable reporting.

Campaigns disconnected from pipeline.

Tools and AI workflows adding complexity instead of clarity.

That is the gap I help close.

ABOUT

Operator experience. Team-first thinking.

I’ve spent my career inside fast-moving B2B SaaS revenue teams, building teams from scratch, leading cross-functional GTM programmes, and helping companies scale through complex growth stages, including acquisition.

Before SaaS, competitive sports shaped how I think about performance: clear roles, shared goals, strong systems, fast feedback, and teams that know how to move together under pressure.

That same thinking runs through my work today: helping growth leaders align strategy, teams, systems, data, and execution so their GTM motion becomes easier to run, easier to measure, and easier to scale.

WHAT CHANGES

When GTM works as one system

When your GTM operating system is working, teams stop optimising in isolation and start moving around one shared growth plan.

Leadership can see what is working, what is stuck, and where to focus.

Marketing becomes more connected to pipeline and revenue.

Sales gets cleaner handoffs and faster follow-up.

Customer journeys become easier to manage and measure.

Systems, data, and AI support execution instead of slowing it down.

The Outcome

What success looks like

Shared visibility

Leadership and GTM teams work from the same numbers, with clear KPIs, trusted reporting, and a shared understanding of how the revenue system is performing.

Cleaner execution

Teams have clearer ownership, fewer manual workarounds, faster handoffs, and more confidence in day-to-day decisions.

A system built to scale

Your GTM operating model becomes easier to run, easier to measure, and easier to improve as the business grows.

What I Do

Strategy, systems, and hands-on execution

I help B2B SaaS companies design, build, and improve the operating system behind revenue growth. That means aligning the strategy, but also getting into the workflows, tools, data, and processes that make execution happen.

GTM Operating Systems

Design and build the operating model that connects your revenue teams, including shared goals, clear ownership, execution rhythms, and accountability across Marketing, Sales, Customer Success, and Operations.

Lifecycle Process Design

Map, build, and improve your lead, opportunity, customer, renewal, upsell, and partner processes, with clear stages, handoffs, SLAs, and qualification criteria.

Data, Reporting & Insights

Define the KPIs, reporting logic, dashboards, and data foundations your teams need to work from one trusted source of truth.

Tech Stack & AI Workflow Simplification

Audit, simplify, and improve your GTM tools, then build AI-enabled workflows that reduce manual work and help teams execute with more speed and clarity.

services

What we can build together

Marketing Ops

Hands-on support to make marketing execution cleaner, faster, and more connected to revenue.

  • Campaign operations and launch setup
  • Lead source tracking and attribution setup
  • Lead scoring, routing, alerts, and assignment rules
  • Marketing automation workflows
  • New business, customer, and partner nurture programmes
  • Operational setup to connect campaigns to pipeline and revenue reporting

GTM Ops

Systems and processes that help Marketing, Sales, Customer Success, and Operations move together across the customer journey.

  • CRM and revenue tool setup
  • Systems governance and integrations
  • Lead and opportunity lifecycle design
  • Acquisition stages, SLAs, and qualification criteria
  • Renewal, upsell, and customer lifecycle processes
  • Partner registration workflows
  • Partner reporting and commission tracking

GTM Strategic Ops

The structure, visibility, and decision-making foundations leadership needs to scale with confidence.

  • GTM operating model design
  • Tech stack optimisation and simplification
  • Tool cost reduction and consolidation
  • TAM, SAM, and ICP alignment
  • KPI design and reporting logic
  • Automated dashboards and shared reporting
  • One trusted source of truth across GTM teams
How WE Work

A practical way to diagnose, build, and improve your GTM system

01

Listen to the right people

I speak with the people closest to the work across leadership, Marketing, Sales, Customer Success, and Operations to understand where the GTM motion is getting stuck.

02

Inspect the GTM operating system

I review the systems, workflows, dashboards, and processes to understand how the revenue motion actually runs today, not just how it was designed to run.

03

Turn findings into a practical action plan

I translate the findings into clear priorities, quick wins, and longer-term recommendations so leadership knows what to fix first, what to plan for, and what to leave alone.

04

Move from plan to execution

We move into focused sprints to build, improve, and implement the right changes, with enablement built in so the team can own and keep improving the system over time.

Let's Connect

Ready to simplify your GTM motion?

Let’s build the structure, visibility, and execution rhythm your revenue team needs to scale.